Set Your Business
Up on Google

Flip through the guide above, or read the full text below 💜

Why Google My Business Matters

93% of searches happen on Google. When someone searches "lashes in Portland," your Google Business Profile decides whether they find you — or your competitor. A complete, verified listing gives you:

• Local visibility — your business appears in local searches and on Google Maps, right where nearby clients are looking.
• Credibility and trust — a verified listing signals professionalism and legitimacy, improving client confidence before they ever book.
• Client access to key information — your hours, location, services, and contact details, accurate and easy to find.
• More traffic and conversions — more website visits, calls, and bookings by positioning your brand where clients are already searching.
• A foundation for SEO — once your profile is live, SEO strategy strengthens the connection between your brand, website, and Google to grow bookings even further.

Step 1: Business Name & Category

Go to business.google.com, click Manage now, and type in the business name you want to pop up in searches. Then choose your business category — for lash artists, that's likely "Eyelash salon."

Step 2: Location Information

Add your suite or salon location.

Step 3: Contact Information

Remember: this phone number and website will be public. Use your business website or booking link here — not a personal number you don't want circulating.

Step 4: Account Verification

Google will verify your business one of two ways: they'll either send you mail to verify your location, or they'll ask you to showcase your workspace in photos and videos.

Step 5: Working Hours

Add the hours you want clients to be serviced. Think of these three ways:

• These are your business hours.
• These are the hours you're okay with potential clients calling and texting you.
• These are the hours the public sees.

Growing Your Google Business for Free (No Ads)

• Complete every section — accurate hours, service descriptions, photos, and updated contact information all strengthen visibility and trust.
• Post regular updates — promotions, new services, events, or behind-the-scenes content keep your profile active and engaging.
• Upload high-quality photos — updated images of your salon, services, and work improve engagement and click-through rates in search results.
• Use strategic keywords — add industry-specific terms ("lash extensions," "esthetics school," "salon suites," "Portland lash artist") in your description, services, and posts to match what clients actually search.
• Add service categories — a primary category for your core service, plus secondary categories for everything else you offer.
• Encourage consistent reviews — regular, authentic reviews signal to Google that your business is active and trusted, so you show up more often.
• Keep your NAP consistent — your Name, Address, and Phone number should match across your website, social platforms, and directories. Google rewards reliable, matching details with higher visibility.